Branding could be defined as creating your own unique product or service and image, to attract the consumer’s attention. Businesses and Internet marketers focus on creating a relationship with their customers, for which they use methods to promote products and services to the general public.
So, why is it important to brand your business?
You need to get your message out to the consumers clearly about what your business provides, as branding also involves your consumer’s and prospects needs and wants. Branding will help to motivate consumers to observe your product or service, as you need to research what consumers are interested in, for example since it is spring time, diet and health products would be popular.
A branded business is very beneficial when it comes to advertising; a much bigger base of your audience would be able to recognise your business purely on the name or logo, for example, the technological company Apple are worldwide famous purely for their simple logo image. Branding therefore is a useful advertising companion tool that can promote your business purely for your business name, logo and/or slogan. Depending on the size and type of business, branding can cost between $300 and $1000, however it could be argued the benefits outweigh the disadvantages if it assists your business’s advertising campaign.
Simple process to brand your business
Experienced veterans or beginners can use branding in an effective way by using a free program called brand me tool. This site was created by three people, who have their own traffic exchanges, and it is free or you can upgrade to experience the whole benefits.
The process of branding is easy, but the problem most people face is that they do not like their own image and choose a cartoon as an avatar, which destroys the purpose of communicating to the customers. The website goes through step by step on how to set up your account to promote your product through image, social networking and other methods to advertise like squeeze pages. Step one is filling in your details and the social networking sites that you belong to like Facebook, Twitter and even youtube. You will probably think, “why put your details as other people can look on your profile”, well only some of that information will appear on your profile as they respect your privacy and other information.
Before using the brand me tool website, you will have to upload your photo into gravatar.com which requires an email account. It is better for you to create an account on gmail first (if you have not got an account already) although they will accept any account; gmail is the best option out of yahoo and Hotmail. There are famous online marketers, who all agree, that believe branding and communicating with the customers are important, one of them is called Marcus Wahl. Marcus Wahl is the person who helped create brand me tool and other websites, as branding is essential through videos and squeeze pages.
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