Classified Ads- Craigslist
Craigslist is an excellent source to promote your business. Whether you have a small business, working part time, or a thriving business which has become time consuming , Craigslist can help your business to increase in profits and popularity. The two main components that you have to focus on is reaching the target audience and running a marketing campaign which will appeal to this target audience.
Reaching Your Target Audience
Promoting on Craigslist doesn’t have to be a difficult process. However, it is not necessarily automatically easier than promoting offline either. Promoting your business through Craigslist does have some similarities to the process of promoting your business offline.
Even the most well thought out and innovative marketing campaign will fail if it is not reaching the intended audience. You will have to categorize your advertisements correctly to ensure their intended audience will receive the intended message. The majority of posts on Craigslist are available free of charge, but others will cost a bit, therefore small business owners can take advantage of the free posting to reach your target audience in a number of different locations.
Besides being free for most postings, Craigslist offers additional benefits. The most significant benefit is a large audience. Craigslist receives over 4 billion page views per month. With such a large audience it makes it possible for those who post on Craigslist to reach a large audience. However, as previously mentioned, care should be taken when placing the post to categorize the advertisement correctly to ensure the advertisement is reaching your target audience.
Running your campaign
Running your campaign is not very different from marketing effectively in other forms of print media. You write down a specific that your audience needs to do like visit your website and make a purchase, request additional information about your products or services or perform some other desired action such as visit a traditional store or your place of business.
The other component to marketing effectively, as previously mentioned, is placing the advertisement in the correct section of Craigslist. Categorizing the advertisement correctly is important but it is also important to place the advertisement in the right location. Products and services which are only offered in a limited area such as a particular city or county should be advertised in these exact locations. However, those who offer products via a website might consider placing their advertisement in all of the location to which they are willing to ship their products.
Banners is another way to promote your business, as there are lots of sites that you can go on to create them, for example AdKreator. Creating the banner is easy on the site as they provide you with templates, that you can choose, and you can change them to suit your own business.
However, in my opinion, even though this method to promote is useful, there is a high chance that not many people will click on them. Your target audience may hate the color of your banners or they may not be interested, this is a risk that you will have to take but there are other ways to get the attention of your target audience and that is squeeze pages or splash pages.
Here is an example of a banner that was created on Adkreator:
This is a basic banner that was created to use for ‘Shorty’s Amazon store’, but you can do anything you want like choose your own shapes,color schemes or background.