Free programs for advertising

Just like in a previous post about Adkreator, there are other websites that are free for you to be creative in your marketing strategy and marketing plan, and the next one is a site called BannerFans. As the name suggests, it is a nice step by step layout for you to create your own banners with one of their designs or with one of your own pictures for the background. Down below is a quick banner that was made, in a few minutes, to show you that even your family members can create a banner for their business.

Marketing blog banner

You can choose a lot of layouts like a small square banner or a half of a banner, as it is your design. The next program is where you can create a squeeze page, but for you to down load it you will need to unzip it, and it is called easy squeeze page builder.

If you do not want to download a zipped file then this option is not for you, however this is just another program that will help you to advertise to your hearts content and to build your list.

Splash Page

Knowledge is Power

Marketing, for any method like video marketing, requires a lot of research and sometimes even money, before even starting to promote your business. Another item that marketing needs is resources, but the question is on where to find these resources? Well I will be including links to free eBooks and reports on how to start from the beginning and provide information for you to keep.

You are probably thinking, ” Is there a catch, free resources impossible“?

There is no catch at all and you can download them in PDF format right below. There are 14 free eBooks that you can download and I recommend them, as they have helped me from the beginning. All these eBooks are guides and are written from people who have had longer experience in the field of internet marketing and marketing in general.

7-Figure-List-Building      365 Power Sales Methods     Autoresponder Profit System    Branding For Dollars   Desperate-Market-Domination    Elite Social Marketing    Keyword-Research-Demystified    Fantastic Funded Proposal    Renegade-Traffic-Tactics     social marketing 2008    Free Traffic Forever    Top Notch Email Marketing    Traffic Exchange Solutions    WordPress Optimization Secrets

*some links in the eBooks, might not work but these are to help you

The ‘Apple Theory’

In 2012, there was a huge demand for smartphones, specifically the Apple iPhone that proved to be highly successful due to the simple yet cutting edge software contained in the device. Moreover it has become relatively fashionable to own an iPhone; many social networks, specifically Instagram and Facebook, have teamed up with Apple to drive sales further. It could be argued that the iPhone’s success is due to the overall image and success of Apple itself, as well as the marketing techniques they have incorporated into the business; Apple consistently advertise the simplistic design of their products to ensure their target audience would appeal to the item, and compare their products to others within the same market to show how successful they are. They literally have been indulged into a subconscious marketing technique in which their customers appeal to them purely for their success and popularity, which in effect, drives their success and popularity further. It could therefore be seen as a vicious circle as Apple could release a new product, and due to their sales and marketing techniques, it could be successful immediately purely from their image. An example of this would be the ‘iPad Mini’, which was released 2nd November 2012, and its success was driven from its predecessor.

Ways to promote your business (2)

Splash Pages/ Squeeze Pages

A splash page and a squeeze page is a method to get the attention of your target audience, so that they will click on it and takes them to your website. They are easy to create by following the templates in Adkreator, just like the banner, and you can customize them with any information you want.

You have to make your splash pages stand out against your competitors, as you do not want to follow the crowd, to make sure that potential customers, sign-ups or referrals click on the page. To make it stand out, you will have to work with color schemes, images and backgrounds and when you finally finish your design you can use it to promote your business.

This is a splash/squeeze page that was created to advertise a program called clicktrackprofit and this site gives you training on how to promote and will even give you some tips on where to promote your own business.

Social Networking 

The goal of most business owners is to make money. This often results with the selling of a particular product or service. However, to sell that product or service business owners need to alert the general public. Customers cannot buy a product or a service if they do not know that it exists. That is why, as a business owner, you need to advertise your business.

When it comes to advertising there are many business owners who literally cringe.  There is a good chance that you are because many advertising methods cost money. As a business owner you want to make money not spend it, right? Unfortunately, if you believe that all forms of advertising take money, you are sadly mistaken. Although you may have to spend money to make your business what you want it to be, there are ways to promote your business and the products or services that you sell without having to spend any money at all.

One of the ways that you can promote your online business, without having to spend a dime, is by using something that is readily available online. That thing is an online social networking website. A large number of internet users, in fact millions of them, belong to at least one social networking website.

When it comes to social networking, there are many individuals who think of online friendships or online relationships. While these types of relationships are the most common, did you know that social networking is also used for businesses? In fact, that was originally how social networking got started. If you are a small business owner, especially one that operates an online business, there is a way that you can use social networking sites to your advantage.

Although social networking websites are traditionally focused on those that would like to make online friends or develop online relationships, there are networking sites that are designed for business owners. These websites will not only allow you to share your business information with other business owners, but it will also allow you to develop close relationships with those that share an interest that is similar to yours. Essentially, this means that you could not only learn valuable business information, but you could also walk away with a new business partner or a new friend.

If you are looking to join an online community, you will need to create your own profile or profile page. If you are planning on joining a traditional social networking website, to gain access to millions of potential new customers, you are urged to be careful when making your online webpage or profile. One thing that internet users hate is being solicited for business. This does not mean that you cannot use social networking to your advantage; it just means that you need to be careful with how you do it.

By joining a social networking website, especially one that is popular and has a large number of members, you should be able to generate interest in your business, including the products or services that you sell. Who knows, but that interest generated could turn into sales; thus making your social networking experience more than worth it.

Examples of social networking sites:

  • Facebook
  • Twitter
  • Myspace
  • Yahoo 360
  • Pintrest
  • Bizopper

 

Ways to promote your business

Classified Ads- Craigslist

Craigslist is an excellent source to promote your business. Whether you have a small business, working part time, or a thriving business which has become time consuming , Craigslist can help your business to increase in profits and popularity. The two main components that you have to focus on is reaching the target audience and running a marketing campaign which will appeal to this target audience.

Reaching Your Target Audience

Promoting  on Craigslist doesn’t have to be a difficult process. However, it is not necessarily automatically easier than promoting offline either. Promoting your business through Craigslist does have some similarities to the process of promoting your business offline.

Even the most well thought out and innovative marketing campaign will fail if it is not reaching the intended audience. You will have to categorize your advertisements correctly to ensure their intended audience will receive the intended message. The majority of posts on Craigslist are available free of charge, but others will cost a bit, therefore small business owners can take advantage of the free posting to reach your target audience in a number of different locations.

Besides being free for most postings, Craigslist offers additional benefits. The most significant benefit is a large audience. Craigslist receives over 4 billion page views per month. With such a large audience it makes it possible for those who post on Craigslist to reach a large audience. However, as previously mentioned, care should be taken when placing the post to categorize the advertisement correctly to ensure the advertisement is reaching your target audience.

Running your campaign

Running your campaign is not very different from marketing effectively in other forms of print media. You write down a specific that your audience needs to do like visit your website and make a purchase, request additional information about your products or services or perform some other desired action such as visit a traditional store or your place of business.

The other component to marketing effectively, as previously mentioned, is placing the advertisement in the correct section of Craigslist. Categorizing the advertisement correctly is important but it is also important to place the advertisement in the right location. Products and services which are only offered in a limited area such as a particular city or county should be advertised in these exact locations. However, those who offer products via a website might consider placing their advertisement in all of the location to which they are willing to ship their products.

Banners

Banners is another way to promote your business, as there are lots of sites that you can go on to create them, for example AdKreator. Creating the banner is easy on the site as they provide you with templates, that you can choose, and you can change them to suit your own business.

However, in my opinion, even though this method to promote is useful, there is a high chance that not many people will click on them. Your target audience may hate the color of your banners or they may not be interested, this is a risk that you will have to take but there are other ways to get the attention of your target audience and that is squeeze pages or splash pages.

Here is an example of a banner that was created on Adkreator:

36500_20130130144407

This is a basic banner that was created to use for ‘Shorty’s Amazon store’, but you can do anything you want like choose your own shapes,color schemes or background.

 

Branding – Why is it necessary?

Branding could be defined as creating your own unique product or service and image, to attract the consumer’s attention. Businesses and Internet marketers focus on creating a relationship with their customers, for which they use methods to promote products and services to the general public.

So, why is it important to brand your business?

You need to get your message out to the consumers clearly about what your business provides, as branding also involves your consumer’s and prospects needs and wants. Branding will help to motivate consumers to observe your product or service, as you need to research what consumers are interested in, for example since it is spring time, diet and health products would be popular. 

A branded business is very beneficial when it comes to advertising; a much bigger base of your audience would be able to recognise your business purely on the name or logo, for example, the technological company Apple are worldwide famous purely for their simple logo image. Branding therefore is a useful advertising companion tool that can promote your business purely for your business name, logo and/or slogan.  Depending on the size and type of business, branding can cost between $300 and $1000, however it could be argued the benefits outweigh the disadvantages if it assists your business’s advertising campaign.

Simple process to brand your business

 Experienced veterans or beginners can use branding in an effective way by using a free program called brand me tool. This site was created by three people, who have their own traffic exchanges, and it is free or you can upgrade to experience the whole benefits.

The process of branding is easy, but the problem most people face is that they do not like their own image and choose a cartoon as an avatar, which destroys the purpose of communicating to the customers. The website goes through step by step on how to set up your account to promote your product through image, social networking and other methods to advertise like squeeze pages. Step one is filling in your details and the social networking sites that you belong to like Facebook, Twitter and even youtube. You will probably think, “why put your details as other people can look on your profile”, well only some of that information will appear on your profile as they respect your privacy and other information.

                        Before using the brand me tool website, you will have to upload your photo into gravatar.com which requires an email account. It is better for you to create an account on gmail first (if you have not got an account already) although they will accept any account; gmail is the best option out of yahoo and Hotmail. There are famous online marketers, who all agree, that believe branding and communicating with the customers are important, one of them is called Marcus Wahl. Marcus Wahl is the person who helped create brand me tool and other websites, as branding is essential through videos and squeeze pages.